To launch their flagship products into the Chinese market, Immuron Ltd partnered with cross-border digital marketing specialists Platform.

Australia’s image is iconic around the world. Australia is recognised by Chinese consumers as having a clean and green environment with good quality products and brands. This healthy and natural image continues to benefit numerous Australian-made health and wellness products, such as Travelan and Protectyn.

Platform has been engaged by Immuron Ltd, as the exclusive digital marketing agency for Asia with a focus towards Chinese online consumers. Our role includes the recent online launch of the Travelan and Protectyn into China (JD Worldwide).

The Challenge and the Opportunity

Our work includes the design, development and management of all digital assets, online store accompanied with content creation and campaign management.

The Solution

Our choice of approach for the campaign has been highly integrated, only using select channels that best fit each unique audience segment, utilising qualified Chinese medical professionals, consumer community groups, key opinions leaders, and search engines to drive awareness and generate sales to each online retail store.

The Results

We have built an established active customer base of thousands of Chinese consumers which are helping drive traffic and sales to the Travelan and Protectyn cross-platform e-commerce stores.

  • Large base of active customers engaging with official WeChat account within first 4 weeks of launch
  • Significant increases in online store traffic on JD.com (Worldwide)
  • Improved brand positioning and awareness within Chinese market
  • NAATI translations aligning with various language-styles of unique Chinese segments
  • All work abiding to Advertisement Law of the People’s Republic of China and online best practices

Client:

Travelan® & Protectyn® (Immuron Ltd)

Project:

Cross-Border DIgital Campaign Strategy

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China’s ever-changing e-commerce landscape is and prone to contradictions.
Partnering with a reputable agency is necessary for Australian brands to navigate the Chinese market successfully

Talk with us.

Say hello to experience what Platform
can do for your business.

We’d be delighted to show you our
work, tell you more about the
great results we’ve achieved for our clients,
or answer any questions you may have.

To find our more contact
Daniel Abraham on (02) 9911 7788 or
send an enquiry using the form below.

Sydney (Head Office): L 40, 100 Miller Street, North Sydney, NSW, Australia, 2060

Shanghai: 5/F, No.89 Taixing Lu, Jing’an District, Shanghai China

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Sydney

Sydney (Head Office):
L 40, 100 Miller Street,
North Sydney,
NSW, Australia, 2060

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Shanghai

Shanghai:
5/F, No.89 Taixing Lu,
Jing’an District, Shanghai
China

New business enquiries

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 Yes, send me Platform's digital, marketing and brand advice and also initiations to upcoming events.

 Yes, send me Platform's digital, marketing and brand advice and also initiations to upcoming events.
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