The Australian Hair Fashion Awards (AHFA) is Australia’s largest and most successful independent hairdressing awards program. American Express (AMEX) has been a participating sponsor of AHFA since 2014.

AHFA is recognised as Australia’s largest industry-awards competition and ceremony, which attracts tens of thousands of entries from salons, professionals and industry experts across Australia. Entries are judged by a panel of international industry professionals, each of whom brings a wealth of experience and knowledge to the judging process.

The Challenge and the Opportunity

Since 2013, Platform has been engaged by AHFA to design, build, launch and manage a flagship open-source online web-based application and support programme that offers hairdressers Australia-wide with the ability to apply for the awards seamlessly.

During our work with AHFA, Platform was simultaneously engaged by AMEX to position its small merchants offering amongst industry professionals in fashion, hair and beauty – using the AHFA platform was pivotal to the campaign. The opportunity included helping AMEX develop the necessary brand and marketing tools for AHFA’s sponsorship program during 2014-2016.

The Solution

Our work including UX-architecture and design, content marketing, and search marketing optimisations which have helped to position AHFA as the most prominent hair fashion awards ceremony in the industry.

The Results

Platform® successfully achieved the following outcomes:

AHFA

  • Significant increases in annual memberships, entry participants and online applications
  • Recognised platform with long-term sponsorships with blue-chip enterprises such as American Express
  • Sell-out of event tickets and increased RSVP registrations
  • Improved user-experience and application process
  • A plethora of digital content suitable for marketing and promotional purposes

 

AMEX

  • Improved uptake of American Express with salons and hairdressers across Australia
  • Significant increases in total number of Amex transactions during 2015-2016
  • Recognised industry awards sponsor with long-term sponsorships with AHFA

Client:

Australian Hair & Fashion Awards (AHFA) & American Express (AMEX)

Project:

AHFA & AMEX Merchants + Industry Sponsorship Campaign, Industry Awards Awareness, Online Portal & Ecommerce

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Platform is eminently positioned to address critical marketing challenges across a variety of industries. If your organisation faces similar challenges, then partnering with a seasoned agency is a positive step in the right direction.
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Sydney

Sydney (Head Office):
L 40, 100 Miller Street,
North Sydney,
NSW, Australia, 2060

img
Shanghai

Shanghai:
5/F, No.89 Taixing Lu,
Jing’an District, Shanghai
China

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